Salaried Workers Acquisition
Ghana

Phone numbers of KYC-verified users with payslip/salary verification. Used to build 1% and 3% Lookalike Audiences.

Email + phone-based Customer Match list for Google UAC Similar Audiences. Targets salary-advance-eligible and employed users.

Snowflake Query (run Mar 17–19):

-- CAMP-2026-W11-01: Google Customer Match Seed
-- Salaried / salary-advance-eligible Fido users (Ghana)
-- Format: Ready for Google Ads Customer Match CSV upload

SELECT
    LOWER(TRIM(u.EMAIL))                               AS Email,
    'GH'                                               AS Country,
    '+233' || REGEXP_REPLACE(u.PHONE_NUMBER, '^0|[^0-9]', '') AS Phone,
    LOWER(TRIM(u.FIRST_NAME))                          AS First_Name,
    LOWER(TRIM(u.LAST_NAME))                           AS Last_Name
FROM GHANA_PROD.SEMANTIC_LAYER.USERS u
WHERE
    -- Active users eligible for Salary Advance OR employed
    (
        u.LAST_KNOWN_SALARY_ADVANCE_ELIGIBILITY IS TRUE
        OR UPPER(u.EMPLOYMENT) IN ('Employed', 'Self-employed')
    )
    -- KYC verified (quality filter)
    AND u.KYC_VERIFIED IS TRUE
    -- Active in last 12 months (engaged audience)
    AND u.LAST_CLIENT_ENGAGED_DATE >= DATEADD('month', -12, CURRENT_DATE())
    -- Exclude blacklisted users
    AND (u.MAMBU_STATE IS NULL OR u.MAMBU_STATE != 'BLACKLISTED')
    -- Must have either email or valid phone for matching
    AND (
        (u.EMAIL IS NOT NULL AND u.EMAIL != '')
        OR
        (u.PHONE_NUMBER IS NOT NULL AND LENGTH(u.PHONE_NUMBER) >= 9)
    )
ORDER BY u.LAST_CLIENT_ENGAGED_DATE DESC;

Upload to: Google Ads → Audience Manager → Customer lists → + New List → Customer Match

CSV columns: Email, Country, Phone, First_Name, Last_Name (Google will hash)